The new emerging markets, such as Africa, Russia and Southeast Asia, have become a new target for LED export enterprises. In the near future, the establishment of the Asian infrastructure investment bank and the idea of "one area" will take the enterprise's attention to emerging markets such as Central Asia and Southeast Asia, and the domestic LED export enterprises seek new hair from it. Develop opportunities.
What are the risks that domestic LED lighting enterprises should pay attention to when they enter these emerging markets, and how to avoid them?
New market investment has become a new export target
At present, the slow growth of the European and American economy, the slowdown in the market demand in developed countries and the active expansion of other overseas markets have become the urgent task for the LED industry to lay out the domestic market, Europe and the United States and other mature markets.
It is understood that a number of foreign trade enterprises have further adjusted their export strategies and increased their attention and input to emerging markets.
FSL Liu Xingming said:
The market volume of developed countries such as North America and Europe is undeniable, but its economic growth rate has been fairly good at 2%. However, for emerging markets, the growth of its economy can be more than 5%. Therefore, only 'pegging' the market of developed countries is short-sighted. Enterprises should seize the opportunities for development of emerging markets. In the future, the capacity of emerging markets will grow at a high speed. The market volume of emerging countries is huge: first, the acceptance ability of LED in emerging countries is strong; secondly, the rapid development of emerging countries and the great demand for construction.
The basic construction investment of emerging markets, such as Russia, Southeast Asia, India, Africa and other emerging markets, is beginning to turn hot. Because of the high price, LED is not very high in market popularity, but it also reflects the huge potential of the market in the region, and the demand for LED lighting in emerging markets is also expected. It will continue to heat up.
Avoiding patent risk and establishing patent early warning
Although the emerging markets may not have a strict intellectual property protection system in the European and American markets, the domestic enterprises, which have long cultivated the local market, should take precautions, take risk control, do a good job of their own patent layout and patent evasion design, and finally realize the development of foreign markets, especially the emerging markets under the protection of independent intellectual property rights. The field.
On the one hand, we can introduce products with higher cost performance, and avoid falling into disorderly price wars themselves.
If Chinese enterprises lack patent consciousness, they will be very passive in any market. If the market share of the local market share is relatively small, there may be less related friction. Once the market size is expanded, the related patent holding enterprises will make a big article on the patent problem and carry out the market pressure.
Just as the 337 investigation in the industry that has been heated up for some time, it has once again sounded the alarm for domestic enterprises in terms of intellectual property rights.
Find out the market access system and establish brand recognition
No matter where the market or product will enter the local market successfully, two basic requirements must be met: Safety requirements and market access requirements.
In addition to these basic requirements, some countries' requirements for products entering the market include light quality, basic parameters and compliance with the requirements of sustainable development. However, there are still great worries about the current export status of LED products. The enterprises are unable to understand the standards of LED industry in a timely manner. The frequent occurrences of the incident have also paid a great price.
After frequent patent investigation and infringement complaints in Europe and America, enterprises should learn from their mistakes, learn lessons and do their homework before deploying the local market.
In many foreign markets, consumers, retailers and government law enforcement agencies are more recognised and even required to be accredited with authoritative products to show that the product has passed strict testing and certification and meets the appropriate safety and performance requirements of the applicable standards.
In the example of the North American market, a reliable third party test and certification body is usually required to test the quality, structure and safety of the product to ensure that these aspects meet the requirements of the relevant standards. The certified products should be attached to the certification signs provided by the third party certification bodies, indicating that these products conform to the standard. The security that is prescribed.
As the emerging market is also, although the system of certification and testing in many regional emerging markets is not yet sound, for specific countries and regions, export enterprises still have to pay attention to local certification projects and access system.
For example, in Latin America, Brazil has no mandatory safety and energy efficiency requirements for LED products, but Argentina's requirements for electronic and electrical products comply with IEC standards, mainly for the safety of lamps and lanterns: 92/98 resolution (covering all kinds of lamps and lanterns such as LED), and energy efficiency: 319/99 resolution (product range covers incandescent lamps, halogen lamps and Fluorescent lamps, which have not been included in LED lamps and lanterns, and LED in Mexico are related to the safety standards for NOM-064-SCFI-2000 lamps and the light efficiency standards of LED bulbs for NOM-030-ENER-2012 ordinary lighting.
As far as Southeast Asia is concerned, the certification system of new Ma Tai relative to other countries is more perfect. The relevant electronic products certification should be paid attention to including: Safety mark (Singapore), SIRIM (Malaysia) and TISI (Thailand). These three kinds of certification have a list of mandatory products, and the products containing the products must be imported through the certification party.
Concrete analysis of concrete market
Although the export market is huge and huge potential, the potential risks and policy changes in overseas markets, especially in emerging markets, deserve our vigilance. Enterprise in